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Groundgame

Campaign operations for local races

Run like you have a staff.

Groundgame turns your voter file, budget, and district into a week-by-week plan, then gives you the tools to work it: lists, walk lists, outreach, calendar, and the money ledger in one place.

Built by a first-time council candidate who ran this playbook by hand.

Groundgame's plan screen for Demoville City Council, a made-up demo campaign. A yellow banner across the top says the campaign is synthetic. Below the heading 'Your week-by-week plan.' and '7/32 tasks done', tasks are grouped by week with the weeks left to election day: confirm filing and treasurer setup, get the campaign finance reporting calendar, knock 138 doors, map endorsements, design the first mail piece. Each task is tagged with its workstream and who owns it.
The weekly plan, shown on the demo campaign. Invented voters.

How it works

Three steps between you and a real campaign.

No consultants, no jargon, no guessing. Your data goes in; a plan you can run comes out.

  1. Step 1

    Start from real voters

    Pick your race in a Florida county and, where that county is loaded, your voters come in from the county voter file. Or upload your own file. Either way you start with voters, not a blank screen.

  2. Step 2

    Get your action plan

    A week-by-week plan to election day: doors, dollars, mail drops, deadlines, with the why behind every task and the dates set by a rules engine, never guessed.

  3. Step 3

    Work the plan

    Make lists, make walk lists, run email, texting, phones and mail from inside the plan — with disclaimers, quiet hours and opt-outs enforced server-side on every send.

What to have ready before you start

What you get

The work a campaign manager would carry.

The essentials of a professional operation, sized for a local race and a day job.

  • A plan that re-orders itself

    As your race moves through its stages, the plan re-weights what matters, so the top of the list is what the rules put there this week.

  • Shared campaign calendar

    One calendar for the kitchen-table team, with every deadline pinned where nobody can miss it.

  • Outreach with the rails on

    Disclaimers, quiet hours, suppression and opt-outs are re-checked server-side on every send and every click-to-call.

  • Voter analytics

    Know your voters: who always votes, who might, and who actually decides this race.

  • Progress against your own targets

    Doors, calls, and dollars against targets you set or the plan derives — week over week, counted from what was actually recorded.

  • Customizable dashboard

    Drag the widgets into the order you think in, size them, and the layout stays put.

Story tracking

See what is being said, and who said it first.

Groundgame reads public sources, clusters what they say into stories, and separates who starts a message from who repeats it — every claim traced back to the document it came from. The surface appears once the monitored sources actually cover your race, and stays out of your way until then.

See how it works

Who it's for

Two seats at the same table.

Candidates

Your first race, run right. A plan that tells you what to do this week, outreach with the legal rails built in, and a ready-made vendor request when a task is bigger than your kitchen table.

Start free

County parties

Every race on one page. See which candidates are on track, where the gaps are, and exactly where your volunteers and dollars help most this week.

See the party view

Proof, the honest kind

No invented applause.

Groundgame is new, and we won't fake momentum. The first case study is the founder's own council race, published with real numbers as they're cleared. Quotes appear here when real customers say them. In the meantime, the samples are the product's own output, generated from a synthetic demo campaign.

Read the first case study

Public pricing, no quote games. Free with your own file, then seven tiers from a single race to all 67 counties, every price on the page.

See pricing

Your race won't run itself.

Import your data and the plan is there. Every week after that, you'll know exactly what to do next.

Start freeSee the demo first